Brand · Packaging · Web
An in-house designer, without the in-house.
I’m Leigh Williams — a brand, packaging, and web designer helping growing product and consumer brands look consistent everywhere they show up. Independent since 2006. One senior point of accountability, no agency overhead, no team to manage.
Independent since 2006
Brand and packaging on shelves in major retail chains
Twenty years across print, packaging, web, and trade show
Long-term clients who keep coming back
Most brands don’t fall apart at the logo. They fall apart everywhere after it.
You invested in a logo. Then the website, the packaging, the sell sheet, and the trade-show booth each got made by someone different, at a different time — and now your brand looks like five companies wearing the same name tag.
The logo was never the problem. A brand that holds together across everything you make — that’s the actual work. That’s what I build.
Every piece has to know what the others look like. Connecting them — the packaging to the website, the sell sheet to the booth — is the part I get paid for.
Beyond the logo: what’s in a brand identity
Recent work
The actual work.
What clients say
[Client quote — two or three sentences about working with Leigh and what changed for the business.]
[Client name] — [Title], [Company]
What you get when you bring me in
One point of
accountability.
You work with me, start to finish. I set the direction, hold the standard, and own the result.
Consistency by
design.
I build brand systems, not one-off files — so your brand looks like itself on the shelf, the screen, and the page.
Production done
right.
Correct files, correct formats. Twenty years of experience in print and web means no expensive surprises at the printer or in the browser.
Honest
guidance.
I’ll tell you when a refresh beats a rebrand, or when what you asked for isn’t what you actually need.
Modern tools,
senior judgment.
I use AI where it speeds the work up, and bring the twenty years it can’t replace.
Need a designer who can just take it and run?
That’s the whole idea. Tell me what you’re working on and what’s coming up.