[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(239,231,217,0.4)” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”main-hero” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_column_text]

Brand Identity Design

You don’t buy branding. You invest in it.

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In the realm of branding, it’s not merely a transaction; it’s an investment. While your logo is undeniably vital, brand identity encompasses far more. It represents the holistic image your brand projects to the world, encapsulating values, personality, and purpose. This includes not only the logo but also the brand’s name, tagline, and messaging.

Visual identity, a subset of brand identity, focuses on the visual elements: logo, color scheme, typography, and imagery. Consistent utilization of these elements across all marketing materials serves as a powerful tool to visually communicate your brand’s unique personality and values.

Investing in branding is an essential strategy to deliver a clear message and ensure brand consistency across all channels, resonating with clients, stakeholders, and customers alike. This strategic investment is the key to elevating brand awareness, fostering customer loyalty, and outshining competitors. A robust brand identity contributes to credibility and trust, serving as a guiding light for all your brand communication and marketing endeavors.

Make the choice to invest wisely in your brand’s future. Let strategic branding be the catalyst that not only communicates but visually defines your brand, setting you apart in a competitive landscape.[/vc_column_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” solid_text_color_override=”#000000″ icon_family=”none” text=”Discover more” url=”#TheBrandPackage”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][image_with_animation image_url=”6305″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”50″ constrain_group_1=”yes” bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”TheBrandPackage” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#f8f5f0″ shape_divider_position=”top” shape_divider_height=”200″ bg_image_animation=”none” shape_type=”waves” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][divider line_type=”No Line” custom_height=”50″ custom_height_phone=”0″][divider line_type=”No Line” custom_height=”100″ custom_height_phone=”20″][nectar_rotating_words_title heading_tag=”h2″ beginning_text=”Build brand awareness with” dynamic_text=”meaningful, consistent, recognizable” ending_text=”design.” duration=”1500″ text_color=”#efe7d9″ dynamic_heading_tag=”h2″ element_animation=”stagger_words” mobile_display=”inline”][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”50″][vc_row_inner equal_height=”yes” column_margin=”30px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1672339288128{margin-bottom: 20px !important;}”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-4-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-left” animation_easing=”default” bg_image_animation=”none” border_type=”advanced” border_left_desktop=”15px” column_border_color=”#eaae37″ column_border_style=”solid” gradient_type=”default”][vc_column_text]

The Brand Package Luxe

Custom Brand Identity Design

[divider line_type=”no-line” custom_height=”20″]

[button color=”extra-color-1″ hover_text_color_override=”#fff” size=”large” url=”https://leighwilliamsdesign.com/client-project-inquiries/” text=”Inquire for Pricing” color_override=””][/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”black” animate=”yes”][vc_column_text]What is included[/vc_column_text][fancy-ul icon_type=”font_icon” icon=”icon-ok” color=”Accent-Color” alignment=”left” spacing=”10px” enable_animation=”true” link_style=”default” delay=”.2s”]

Client Discovery Session
Brand Core (Purpose, Vision, Mission, Values)
Brand Messaging
Brand Essence (Personality, Tone, Voice, Value Proposition, Tagline, Pillars)
Inspiration/Mood Boards
Two Complete Visual Identity System Concepts which each include: Logo, Logo alternatives, Submarks, Color palette, Imagery style examples, Typography, Collateral mock ups, Branded pattern*
Five Rounds of Revisions on the Chosen Concept
Business Card Design
Brand Identity Guidelines
Final Files For Print & Web

[/fancy-ul][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”30px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1672338996103{margin-bottom: 20px !important;}”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-4-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-left” animation_easing=”default” bg_image_animation=”none” border_type=”advanced” border_left_desktop=”15px” column_border_color=”#eaae37″ column_border_style=”solid” gradient_type=”default”][vc_column_text]

The Visual Identity Package

Custom Logo and Visual Identity Design[divider line_type=”no-line” custom_height=”20″]

Client Discovery Session
Inspiration/Mood Boards
Two Complete Visual Identity System Concepts which each include: Logo, Logo alternatives, Submarks, Color palette, Imagery style examples, Typography, Collateral mock ups, Branded pattern*
Five Rounds of Revisions on the Chosen Concept
Business Card Design
One page Mini Visual Identity Guidelines
Final Files For Print & Web

The Logo Only Package

Custom Logo Design

Client Discovery Session
Three Logo Design Concepts
Three Rounds of Revisions on Chosen Concept
One page Mini Logo Usage Guidelines
Final Files For Print & Web

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The Process

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Stay recognizable

Design Services

Providing reliable, customizable services for brand identity, digital and print design.

[/vc_column_text][divider line_type=”No Line” custom_height=”10″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1672339636927{margin-top: 0px !important;padding-top: 0px !important;}”]

Brand Identity

Logo Design
Brand Identity Guidelines
Collateral Design
Stationary Design[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]

Digital

Website Design & Development
Social Media Content Design
Email Design
Amazon Storefront Design[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]

Print

Catalog Design
Presentation Design
Package Design
Book Design[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efe7d9″ scene_position=”center” top_padding=”50″ constrain_group_1=”yes” bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”150″ bg_image_animation=”none” shape_type=”waves” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”80″][vc_column_text]

Featured Design Work

[/vc_column_text][nectar_portfolio layout=”3″ category=”all” project_style=”7″ item_spacing=”default” load_in_animation=”none” projects_per_page=”3″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” solid_text_color_override=”#000000″ icon_family=”none” text=”View All Projects” url=”/portfolio”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]