Visual Identity Design: Juice 101

A bright, fun visual identity design was created for a juice bar in Mauna Lani, Hawaii. The client decided to use the logotype and emblem style logo in unison. The logotype is the primary logo, and the emblem style fruit logo is the secondary logo. Three emblem fruit logos were created for clothing and other promotional products–the pineapple, the orange and the strawberry. A WordPress site, stationary, and other marketing collateral were also created.